Merchandising

Vendors who wish to produce OU-branded merchandise must apply for and be granted a Trademark Licensing Agreement. Merchandise that will be resold is subject to royalty payment. To begin the application process, please contact Tim Klaasen at CLC. Certain restrictions and guidelines apply to specific marks. Once you are a licensed vendor for OU, you will have access to the available marks and detailed information on how each may be used.

Interested in producing merchandise for giveaway or sale? For a list of approved Oakland University vendors, please go here and search "Oakland University". As a faculty or staff member, you must follow the OU licensing program to ensure quality control and brand integrity. Products purchased for resale are not exempt from the royalty fee payment requirement even if they are sold at cost. If you cannot find your desired product on the list, contact your account manager for assistance.

General rules:

1. Official Oakland University Colors are Pantone 465 Gold, Black and White.
2. Official Oakland University fonts are ITC Garamond and Neue Helvetica.
3. Any item produced using official Oakland University logos or verbiage (ex: Oakland University, OU and Golden Grizzlies) must be submitted through the CLC licensing portal in order to follow trademark guidelines.
4. Marks cannot be cropped, skewed or altered in any fashion.
5. Several marks have specific rules to them. For specific rules, have your vendor provide you with an official university art sheet.
6. Two logos cannot be placed in the same location on merchandise. If multiple logos are used, please place in different locations. 
7. The OU Athletics Department has exclusive rights to produce the full color Grizz head on merchandise. Other departments, schools, colleges or vendors may not use the full color Grizz head unless approved directly by the Athletics department and provided a unique code for a vendor to submit through the comments section in CLC.
8. The OU seal is restricted to use on diplomas, official transcripts, formal documents of the OU Board of Trustees and commemorative items related to commencement (paperweights, jewelry, note cards, etc.).
9. Quick screen banners (pull up banners or pull up signage) are considered marketing materials. If a department, school and college wishes to order a quick screen banner, they should contact their UCM account manager.

The marks below are included in the CLC system and may be ordered on merchandise through CLC. 

If you are a crafter and are interested in producing items that contain official Oakland University trademarks or verbiage, to obtain a Crafters License, please contact Tim Klaasen at CLC.